Indianapolis, Indiana Search Engine Optimization, Improve Google Ranking, Increase Web Page, Website & Web Site Search Engine Rankings

The German word ZWEIG means BRANCH in English.

Accomplished digital marketing strategist skilled in leading development, implementation and management of strategic and tactical online and offline communications. Search engine marketing and SEO expert. Experienced at developing strategic marketing plans and related tactics, including content development, e-commerce platforms, social media sites and online advertising campaigns that drive traffic from targeted audiences to create awareness, initiate engagement, and activate business objectives and sales. Exceptional writing and formatting based on principles of usability.

Corporate communication asset analysis
Strategy execution across digital channels
Knowledge of layout principles and aesthetic applications
Content development and implementation
Website, blog and social media construction
HTML, graphic design, video production, website analytics, e-newsletters

Search Engine Marketing Consultant, 2002-Present

Applied search engine optimization techniques to many B2B, B2C, and retail ecommerce web sites resulting in very high rankings on the major search engines and the subsequent steady flow of qualified web marketing leads, RFQs and sales. Developed and optimized sites on various Content Management Systems, including WordPress, Joomla, and other proprietary platforms, such as CartSEO. Content responsibilities for managed sites include:

Conducting keyword and competitive research
Analyzing existing sites to determine required content and code adjustments
Presenting detailed tactical outline of required site adjustments to meet current SEO standards
Creating scalable ecommerce shopping cart and content management system architecture
Supervising production team of designers, writers, developers, and IT personnel
Analyzing site traffic data to determine successes and needed improvements
Integrating social media platforms into online marketing mix
Implementing Pay-Per-Click advertising campaigns

Director of Marketing, Sigma Micro Corporation

Indianapolis, IN, 2000-2001

Responsibilities for this national software and services leader in two distinct B2B markets (enterprise catalog order fulfillment systems and interactive emergency alert systems) included strategy development and marketing communications for two separate sales teams.

Designed and wrote proposal instrumental in securing largest contract to date with renowned retailer
Developed web sites, newsletters, direct mail, e-mail, public relations and print advertising
Constructed and maintained contact management databases
Implemented trade show campaigns that exceeded goals

Marketing Manager, Premium Systems, Inc.

Indianapolis, IN, 1999-2000

Responsibilities for this IBM Advanced Business Partner included providing sales team with materials and tools required for lead generation.

Created and maintained contact management database, web site, and collateral materials
Developed advertising, public relations, telemarketing and direct mail lead generation campaigns
Coordinated tradeshow activity and business partner channels

Marketing Coordinator / Video Producer, Communiqué

Indianapolis, IN, 1996-1998

Responsibilities for this business media and Internet development firm included web site development project management, video production, script writing, telemarketing, marketing plan development, and proposal development.